Rise Services, Inc.

Marketing and Communications Director (61739)

Job description
Job Details

Level
Senior

Position Type
Full Time

Education Level
Bachelors/Equivalent Yrs in Rel Field

Travel Percentage
Up to 25%

Job Shift
Days

Job Category
Marketing

RISE, Inc is a non-profit organization serving individuals with developmental disabilities. RISE supports and provides services in residential settings, day programs, employment assistance, managed care, and home and community based services. RISE also provides services for children and families through foster care and professional parenting, adoption, kinship care, after school and summer programs, behavior supports, and mental health services.

The Director of Marketing and Communications will oversee marketing and communications. Communicating with corporate to ensure branding standards are followed and duplication of efforts is eliminated, this high energy individual will develop, implement, and measure the impact of marketing and communication programs for RISE.

Key Responsibilities

  • Develop and implement an integrated strategic communications plan to advance the RISE brand on a national basis; broaden awareness of our programs and priorities and increase the visibility of our programs across key audiences

  • Develop integrated marketing communications plans to highlight, create awareness of and drive revenue to targeted service lines on a regional basis to achieve planned client flow and referral goals

  • Work with the corporate team as needed to coordinate messaging efforts and press relations across all regions

  • Manage and own corporate PR

  • Provide expert guidance on strategy to maximize the effectiveness of communication vehicles designed to achieve RISE goals and maximize positive visibility in each market

  • Develop marketing, promotion, and web content specific to RISE and the services offered

  • Work with the corporate advertising agency to implement campaigns and media plans to drive volume and enhance awareness

  • Track and analyze usage to measure effectiveness of marketing vehicles, prepare impact reports and provide recommendations for maximization and enhancement of media and promotions

  • Coordinate participation in and lead local activities and events in the region as needed

  • Ensure all public relations, advertising and regional materials are converted to optimize brand-positive content.

  • Performs other duties and projects as requested.

Qualifications
  • Bachelor's degree required; Masters preferred

  • At least 5-7 years' experience in marketing in the health care

  • Successful track record of leading the development and execution of strategic marketing communications plans and programs for consequential brands. Must have experience in the healthcare arena

  • Demonstrated success in developing strategic multi-faceted marketing communications plans and converting them into tactical programs, specific experience with progressive use of digital and web-related communication

  • Experience in launching and tracking advertising campaigns; able to utilize analysis and translate anecdotal and research data into recommendations and plans

  • Knowledge of health care marketing best practices, expertise in overall marketing and communication vehicles

  • Effective leader who is adept at managing change, and who can inspire those inside and outside their direct sphere of control, ability to work with and influence multiple stakeholder audiences, ultimately leading and driving the coordination and integration of communication activities

  • Exceptional ability to build relationships with people from diverse areas of the business and external "key influencers"

  • Effective driving initiatives and getting programs off the group in a complex fast paced organization

  • Self-starter with team orientation, entrepreneurial skill set able to identify and initiate programs quickly

  • Experience with social media in the health care arena is preferred

If you require reasonable accommodation for any part of the application process or hiring process, please submit your request through one of the following methods listed below:

(a) Dedicated fax 866-268-8885
(b) Dedicated email hrdept@riseservicesinc.org
(c) US mail
(d) Dedicated phone - 1-866-242-2714: DISABILITY ACCOMMODATION REQUESTS ONLY

RISE is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

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